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Keith Harshbarger

Department: Fraternity Staff
Title: Director of Brand Management
E-mail:
Phone: 317-536-4750

Profile:
Leads Phi Kappa Theta in the development, implementation and maintenance, of brand strategy, positioning, messaging, marketing planning, and business results for the Organization. Directs all communication efforts to ensure Phi Kappa Theta’s stakeholders are informed of Phi Kappa Theta’s initiatives, programs and activities to inspire engagement with the Fraternity.

1.Ensure Mission/Brand Alignment
a.Print, digital and online communications
b.Events, Programs, Conferences and Online Communities
c.Approve Licensed Vendor/Sponsor Developed Designs

2. Leads the Delivery of Content to Targeted Audiences
a.Print, digital and online communications
b.Events, Programs, Conferences and Online Communities

3.Content Management
a.Maintain membership profiles in Association Management Software
b.Internal Historian

Keith graduated in May of 2006 from IUPUI (Indiana University & Purdue University of Indianapolis) with a B.S. in Communications and Minor in Film. Keith is first and foremost an artist. He enjoys drawing and design. Having him join Phi Kappa Theta for Brand Management helps to engage people in a more creative way. Keith enjoys movies, music, making short films, spending time with his family and friends, and spending time as a volunteer for his Church’s student ministry.


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