Branding within Phi Kappa Theta is used to promote and create recognition of who we are. It's what separates Phi Kappa Theta from the rest. For Phi Kappa Theta, branding is more than a logo or a product. It's a promise of quality, brotherhood and reputation. It encompasses everything about our fraternity, sometimes good and sometimes bad, depending on the public’s perception. We want all our chapters to have proper and consistent branding because we're all in this together, as a unified fraternity.
CRESTS AND LOGOS
Phi Kappa Theta crests and logos are a key element to fraternity recognition. These images brand our Fraternity and give us a unique presence among others. Have them play an important part in a chapter event, website or mailing.